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Mary Beth Campbell
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THE NEW FRONTIER FOR RETAIL
The Phoenix Metropolitan area is projected to have a population of 5.4 million people by 2020, an increase of 1.5 million people. Approximately 50 percent of the growth in the next 20 years will be in the West Valley market (Goodyear, Buckeye, Surprise and Avondale). The availability of land and the infrastructure that has been so well planned by each city will create more development opportunities. Unlike Scottsdale, which has many land barriers (Indian land, Bureau of Land Management and Arizona State-owned land), the West Valley’s only major barrier is....